Carcaran - Icanio Technology
Carcaran
Platform Developed
Overview
The platform faced performance bottlenecks, poor UX, and limited sales visibility, impacting both agents and customers. A React–NodeJS solution with thorough testing, bug fixing, and enhanced tracking was delivered to improve stability and agent accountability. This boosted customer engagement, built trust, and set the foundation for future scalability.
Problem
- The Carcaran platform, initially developed by an external vendor, was intended to streamline interactions between car buyers, agents, and the business.
- However, it faced critical functional and performance issues, lacked proper visibility into agent activities and sales data, and delivered a poor customer experience.
Solution
- Comprehensive QA Audit: Conducted a full-cycle QA process to identify bugs, functional gaps, and performance bottlenecks through structured testing and reporting.
- Platform Enhancement Recommendations: Delivered a prioritized list of improvements across usability, performance, and functionality — driving faster resolution and long-term platform stability.
- Agent Dashboard Improvements: Implemented clear tracking for agent activities, commissions, and sales performance to support accountability and informed decision-making.
- Customer Experience Overhaul: Refined the vehicle purchase flow with improved UI/UX, ensuring a smooth, transparent, and engaging customer journey online.
Key Business Outcomes
- Improved Platform Stability & User Experience: Resolved functional issues and optimized performance, resulting in a smoother experience for both agents and customers.
- Data-Driven Agent Management: Enabled visibility into agent performance and sales tracking, empowering leadership with actionable insights.
- Increased Customer Engagement & Trust: Enhanced the digital car-buying journey, leading to higher satisfaction and greater confidence in the platform.
Technology
Want to Know More?
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Improved the Carcaran platform for car buyers and agents by fixing functional issues, enhancing UX, and strengthening performance tracking.
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Office Locations
Zamin Pallavaram, Chennai,
Tamil Nadu - 600117
Address
Sathankulam Road, Nazareth,Tuticorin,
Tamil Nadu 628617.
#5056 Claymont,
DE 19703, United States.
#20-11 Tong Eng Building,
Singapore 069 533.
Centre
Margoschis Road, Nazareth,
Tamil Nadu 628617.
Centre
North Main Road, Tirunelveli,
Tamil Nadu - 627007
Centre
Zamin Pallavaram, Chennai,
Tamil Nadu - 600117
Sathankulam Road, Nazareth,Tuticorin,
Tamil Nadu 628617.
#5056 Claymont,
DE 19703, United States.
#20-11 Tong Eng Building,
Singapore 069 533.
Margoschis Road, Nazareth,
Tamil Nadu 628617.
North Main Road, Tirunelveli,
Tamil Nadu - 627007
Sathankulam Road, Nazareth,Tuticorin,
Tamil Nadu 628617
#5056 Claymont,
DE 19703, United States.
#20-11 Tong Eng Building,
Singapore 069 533.
Centre
Margoschis Road, Nazareth,
Tamil Nadu 628617.
Centre
North Main Road, Tirunelveli,
Tamil Nadu - 627007
Centre
Zamin Pallavaram, Chennai,
Tamil Nadu - 600117