Farm ERP, a service provider catering to farmers in Saudi Arabia, was struggling with outdated agricultural practices. Their farm management software was disorganized, making it difficult for farmers to track resources and monitor crop health effectively. The lack of real-time agricultural analytics and inefficient tracking processes led to slow decision-making and missed opportunities for better crop management. Farmers also faced challenges with the manual tracking of farming activities, resource allocation, and forecasting harvests, which often led to inefficiencies in their operations.

Without an efficient platform, farmers were unable to optimize their resource usage, leading to wastage of water, pesticides, and energy. The absence of a structured and automated system made it difficult to monitor crop health in real time, impacting yields and farm profitability. The slow feedback loop from agricultural experts meant that farmers couldn't address crop issues like pests or diseases quickly enough, resulting in potential crop damage. Additionally, outdated systems lacked scalability and were not equipped to handle the evolving needs of modern agri-tech and precision farming technology.