Waterfield Advisors - Icanio Technology
Leading India's Wealth Management Since 2011 | Advising on USD 4.3B+ for Top Business Families
How Workflow Automation Revolutionized Wealth Management Processe
Founded in 2011, this firm set the gold standard for wealth advisory services in India by prioritizing trust, integrity, and transparency. As the first pure financial advisory firm in India, it introduced a new way of working, challenging traditional banks and financial institutions. The firm’s customer base includes ultra-high-net-worth individuals (UHNI), who demand precision and transparency in their wealth management services. However, despite the firm’s growth, the manual approach to investment data collection, tracking, and reporting was no longer feasible. Excel-based systems lacked the capability to offer real-time visibility into project progress or effectively manage tasks across departments.
As the firm’s portfolio grew, so did the complexity of managing investment data, client communications, and internal operations. Financial advisors, task managers, and operations teams found themselves bogged down by manual follow-ups, time-consuming data entry, and inefficient task management. It became clear that without a robust, automated solution, the firm’s growth potential would be stunted.
To overcome these challenges, a comprehensive workflow management system was designed, incorporating automation at every step to ensure smoother operations and greater efficiency. Here's how the solution transformed key areas of the firm's operations:
- Employee Management: With a centralized employee management system, the firm was able to track leave, performance, and task assignments. This eliminated the need for manual data entry, freeing up administrative teams to focus on more strategic tasks.
- Customer Management: The new system created family profiles, allowing the team to track all client assets, statuses, and financial goals in one place. These profiles were updated in real time, enabling the team to provide clients with timely, accurate reports.
- Task Management & Automation: The system automated task assignments and tracking. Team members could easily view their tasks, monitor progress, and meet deadlines without the need for constant manual follow-ups. The ability to assign or split work between employees based on availability and skill set ensured tasks were completed more efficiently.
- Analytics Reports & Insights: The system provided analytics reports that gave managers real-time insights into employee performance, client activities, and task progress. This data-driven approach allowed leadership to make informed decisions and implement strategies to enhance productivity.
- Audit Trail for Transparency: For compliance and accountability, an audit trail feature was integrated. This feature allowed super admins to track changes in client data, see who made specific modifications, and understand the reasoning behind task reassignments or delays. The transparency built into the system increased trust among clients and stakeholders.
- Reassignment Flexibility: In critical situations where deadlines or responsibilities needed to be adjusted, admins, super admins, and reporting managers could easily reassign tasks. This added flexibility ensured that operations continued without disruption, even in unpredictable scenarios.
The implementation of this comprehensive system reduced the number of working days from six to five per week, saving significant time and enhancing team morale. Employees spent less time on manual data entry and more time on high-value tasks, improving overall efficiency by 30%.
ICANIO specializes in providing tailor-made workflow solutions for firms like yours. If you're looking to optimize your processes, improve efficiency, and ensure transparency, reach out today. Let us help you stay ahead of the curve with cutting-edge technology.
🚀 Transform your operations today!
Visit www.icanio.com/case-studies/wealth-management-workflow-automation to learn more.
With over USD 4.3 billion in assets under management and a client base of prominent business families, this firm was grappling with manual workflows that were beginning to hinder productivity and efficiency. The manual data collection process, reliance on Excel, and the absence of automated tracking were slowing down operations, affecting both employee productivity and client satisfaction.
In a rapidly evolving financial landscape, wealth management firms face the constant pressure to stay ahead of the curve. India’s leading independent multi-family office and wealth advisory firm was no exception.
Project Introduction
The teams needed were as follows
The various users used this platform
End Users
Super admin Users
Challenges & Solutions
KEY CHALLENGES
SOLUTIONS
KEY CHALLENGES
SOLUTIONS
Enhanced API Performance Testing Software
- API performance testing software, enhanced with an AI chatbot that assists and guides the testing process to accurately measure performance metric
- It simplifies the entire API testing process by offering an intuitive interface that reduces the complexity of setting up test parameters. Users can quickly configure and initiate tests with just a few clicks, eliminating the need for lengthy setup procedures.
- Users have the flexibility to schedule tests at specific times and across different geographic regions and servers worldwide. This capability ensures comprehensive coverage and performance evaluation.
- It allows testing in designated regions and on specified servers, enabling users to assess how their applications perform under different geographical conditions.
- The platform offers robust traffic simulation capabilities, allowing users to replicate various online traffic conditions. This feature helps in evaluating application responsiveness and scalability under different load scenarios.
- After conducting tests, It generates detailed reports on test results. These reports provide insights into API performance metrics such as response times, error rates, and throughput, empowering users to make informed decisions for optimising application performance.
- Users can leverage the platform's insights to identify performance bottlenecks and optimise their applications effectively. The platform supports data-driven decisions to enhance overall application stability and responsiveness.
- Designed with a focus on user experience, the platform modernises the UI and optimises user flows for seamless navigation and efficient use of testing capabilities.
User Satisfaction and Operational Efficiency
Office Locations
Centre
Margoschis Road, Nazareth,
Tamil Nadu 628617
Centre
Margoschis Road, Nazareth,
Tamil Nadu 628617
Centre
Zamin Pallavaram, Chennai,
Tamil Nadu - 600117
Office Locations
#5056 Claymont,
DE 19703, United States
#20-11 Tong Eng Building,
Singapore 069 533.
Centre
Sathankulam Road, Nazareth,Tuticorin,
Tamil Nadu 628617
Centre
North Main Road, Tirunelveli,
Tamil Nadu - 627007
Centre
Zamin Pallavaram, Chennai,
Tamil Nadu - 600117
#20-11 Tong Eng Building,
Singapore 069 533.
Centre
Margoschis Road, Nazareth,
Tamil Nadu 628617
Centre
North Main Road, Tirunelveli,
Tamil Nadu - 627007
Centre
Zamin Pallavaram, Chennai,
Tamil Nadu - 600117