Leading India's Wealth Management Since 2011 | Advising on USD 4.3B+ for Top Business Families

Solution
Developed a workflow management system for investment statements and wealth reports, boosting team productivity by 30%. This reduced manual follow-ups and shortened the workweek from six to five days.

Services
Architecture Consulting, Application Development

Business Type
Enterprise

Location
Mumbai

How Workflow Automation Revolutionized Wealth Management Processe

Defining the Problem Statement:
In a rapidly evolving financial landscape, wealth management firms face the constant pressure to stay ahead of the curve. India’s leading independent multi-family office and wealth advisory firm was no exception. With over USD 4.3 billion in assets under management and a client base of prominent business families, this firm was grappling with manual workflows that were beginning to hinder productivity and efficiency. The manual data collection process, reliance on Excel, and the absence of automated tracking were slowing down operations, affecting both employee productivity and client satisfaction. Enter automation—a game-changer for this wealth management giant
The background Information:

Founded in 2011, this firm set the gold standard for wealth advisory services in India by prioritizing trust, integrity, and transparency. As the first pure financial advisory firm in India, it introduced a new way of working, challenging traditional banks and financial institutions. The firm’s customer base includes ultra-high-net-worth individuals (UHNI), who demand precision and transparency in their wealth management services. However, despite the firm’s growth, the manual approach to investment data collection, tracking, and reporting was no longer feasible. Excel-based systems lacked the capability to offer real-time visibility into project progress or effectively manage tasks across departments.

As the firm’s portfolio grew, so did the complexity of managing investment data, client communications, and internal operations. Financial advisors, task managers, and operations teams found themselves bogged down by manual follow-ups, time-consuming data entry, and inefficient task management. It became clear that without a robust, automated solution, the firm’s growth potential would be stunted.

Solution Implementation:

To overcome these challenges, a comprehensive workflow management system was designed, incorporating automation at every step to ensure smoother operations and greater efficiency. Here's how the solution transformed key areas of the firm's operations:

  1. Employee Management: With a centralized employee management system, the firm was able to track leave, performance, and task assignments. This eliminated the need for manual data entry, freeing up administrative teams to focus on more strategic tasks.
  2. Customer Management: The new system created family profiles, allowing the team to track all client assets, statuses, and financial goals in one place. These profiles were updated in real time, enabling the team to provide clients with timely, accurate reports.
  3. Task Management & Automation: The system automated task assignments and tracking. Team members could easily view their tasks, monitor progress, and meet deadlines without the need for constant manual follow-ups. The ability to assign or split work between employees based on availability and skill set ensured tasks were completed more efficiently.
  4. Analytics Reports & Insights: The system provided analytics reports that gave managers real-time insights into employee performance, client activities, and task progress. This data-driven approach allowed leadership to make informed decisions and implement strategies to enhance productivity.
  5. Audit Trail for Transparency: For compliance and accountability, an audit trail feature was integrated. This feature allowed super admins to track changes in client data, see who made specific modifications, and understand the reasoning behind task reassignments or delays. The transparency built into the system increased trust among clients and stakeholders.
  6. Reassignment Flexibility: In critical situations where deadlines or responsibilities needed to be adjusted, admins, super admins, and reporting managers could easily reassign tasks. This added flexibility ensured that operations continued without disruption, even in unpredictable scenarios.

The implementation of this comprehensive system reduced the number of working days from six to five per week, saving significant time and enhancing team morale. Employees spent less time on manual data entry and more time on high-value tasks, improving overall efficiency by 30%.

The results:
This workflow automation system didn’t just streamline day-to-day operations—it reshaped how wealth management teams interacted with clients, managed tasks, and reported on progress. For a wealth advisory firm handling billions in assets, this transformation was not only necessary but critical for long-term success.

ICANIO specializes in providing tailor-made workflow solutions for firms like yours. If you're looking to optimize your processes, improve efficiency, and ensure transparency, reach out today. Let us help you stay ahead of the curve with cutting-edge technology.

🚀 Transform your operations today!

Visit www.icanio.com/case-studies/wealth-management-workflow-automation to learn more.
Problem statement restructured:

With over USD 4.3 billion in assets under management and a client base of prominent business families, this firm was grappling with manual workflows that were beginning to hinder productivity and efficiency. The manual data collection process, reliance on Excel, and the absence of automated tracking were slowing down operations, affecting both employee productivity and client satisfaction.
In a rapidly evolving financial landscape, wealth management firms face the constant pressure to stay ahead of the curve. India’s leading independent multi-family office and wealth advisory firm was no exception. 

Project Introduction

The software testing process, crucial before deployment, is categorized into functional and non-functional testing. Generative AI stands out by creating a user-efficient testing interface. It analyzes inputs in formats like JSON, HAR, and XHR, converts them to YAML, and generates user-requested reports for performance analysis. The tool integrates with the artillery engine to provide results for test cases, displaying performance metrics that are easy to evaluate. It simulates realistic user interactions, integrates with CI/CD pipelines, and assesses load distribution, scalability, and data-driven testing. The tool offers comprehensive reporting and metrics, including response times and error rates, enabling cross-functional collaboration and systematic optimization of system performance in a professional software development environment

The teams needed were as follows

The various users used this platform

End Users
Developers and QA testers - This platform is designed for developers and QA testers, making it highly applicable for both roles. By providing a user-efficient testing interface and comprehensive performance metrics, the platform enhances their ability to collaborate effectively and optimise. 
Super admin Users
Managers and sales team - They can view overall customer numbers, track app renewals, and access basic customer details, as well as monitor and manage bug tickets. By providing a user-efficient testing interface and comprehensive performance metrics, enhancing  their ability to collaborate effectively and optimise system performance.

Challenges & Solutions

KEY CHALLENGES
SOLUTIONS
The key challenges were that the features and flow in all software testing apps were overly complicated, and users struggled with inefficient interfaces.
The main solution was developed after analysing various competitors, leading to a plan that includes a more user-friendly interface, better data visualisation, and an AI chatbot feature that other websites were not using. This is Perfido's unique selling proposition.
Before, the challenge was that all the existing websites were traditional and lacked modern features. They had complicated interfaces and flow , making them difficult to use and navigate.
By analyzing everything thoroughly, the platform has implemented an AI chatbot and a significantly improved UI that meets modern standards. The app is now user-friendly, easily accessible, and eliminates the need for lengthy processes to open or navigate.
Developing a stress environment for a digital product emerged as a pivotal challenge in the project's progression.
The solution they have implemented allows the user to customise total numbers of users , total run time and distribute the load among various servers.
KEY CHALLENGES
The key challenges were that the features and flow in all software testing apps were overly complicated, and users struggled with inefficient interfaces.
Before, the challenge was that all the existing websites were traditional and lacked modern features. They had complicated interfaces and flow , making them difficult to use and navigate.
Developing a stress environment for a digital product emerged as a pivotal challenge in the project's progression.
SOLUTIONS
The main solution was developed after analysing various competitors, leading to a plan that includes a more user-friendly interface, better data visualisation, and an AI chatbot feature that other websites were not using. This is Perfido's unique selling proposition.
By analyzing everything thoroughly, the platform has implemented an AI chatbot and a significantly improved UI that meets modern standards. The app is now user-friendly, easily accessible, and eliminates the need for lengthy processes to open or navigate.
The solution they have implemented allows the user to customise total numbers of users , total run time and distribute the load among various servers.

Enhanced API Performance Testing Software

  • API performance testing software, enhanced with an AI chatbot that assists and guides the testing process to accurately measure performance metric
  • It simplifies the entire API testing process by offering an intuitive interface that reduces the complexity of setting up test parameters. Users can quickly configure and initiate tests with just a few clicks, eliminating the need for lengthy setup procedures.
  • Users have the flexibility to schedule tests at specific times and across different geographic regions and servers worldwide. This capability ensures comprehensive coverage and performance evaluation.
  • It allows testing in designated regions and on specified servers, enabling users to assess how their applications perform under different geographical conditions.
  • The platform offers robust traffic simulation capabilities, allowing users to replicate various online traffic conditions. This feature helps in evaluating application responsiveness and scalability under different load scenarios.
  • After conducting tests, It generates detailed reports on test results. These reports provide insights into API performance metrics such as response times, error rates, and throughput, empowering users to make informed decisions for optimising application performance.
  • Users can leverage the platform's insights to identify performance bottlenecks and optimise their applications effectively. The platform supports data-driven decisions to enhance overall application stability and responsiveness.
  • Designed with a focus on user experience, the platform modernises the UI and optimises user flows for seamless navigation and efficient use of testing capabilities.

User Satisfaction and Operational Efficiency

The result was that the team successfully conducted the test, and it is proceeding smoothly.
Office Locations
US Office
United States
US
093 Philadelphia, Pike,
#5056 Claymont,
DE 19703, United States
Development
Centre
Nazareth
IN
Selvan's Complex, 203,
Margoschis Road, Nazareth,
Tamil Nadu 628617
Development
Centre
Tirunelveli
IN
Selvan's Complex, 203,
Margoschis Road, Nazareth,
Tamil Nadu 628617
Development
Centre
Chennai
IN
NO. 07, Kumaran Nagar, 200 Feet Radial Road,
Zamin Pallavaram, Chennai,
Tamil Nadu - 600117
Office Locations
US Office
United States
2093 Philadelphia, Pike,
#5056 Claymont,
DE 19703, United States
Singapore Office
Singapore
101 Cecil Street,
#20-11 Tong Eng Building,
Singapore 069 533.
Development
Centre
Nazareth
13, Agapaikulam 8th Street
Sathankulam Road, Nazareth,Tuticorin,
Tamil Nadu 628617
Development
Centre
Tirunelveli
AP Towers No. A16, NGO 'A' Colony,
North Main Road, Tirunelveli,
Tamil Nadu - 627007
Development
Centre
Chennai
NO. 07, Kumaran Nagar, 200 Feet Radial Road,
Zamin Pallavaram, Chennai,
Tamil Nadu - 600117
US Office
United States
093 Philadelphia, Pike,
#5056 Claymont,
DE 19703, United States
Singapore Office
Singapore
101 Cecil Street,
#20-11 Tong Eng Building,
Singapore 069 533.
Development
Centre
Nazareth
Selvan's Complex, 203,
Margoschis Road, Nazareth,
Tamil Nadu 628617
Development
Centre
Tirunelveli
AP Towers No. A16, NGO 'A' Colony,
North Main Road, Tirunelveli,
Tamil Nadu - 627007
Development
Centre
Chennai
NO. 07, Kumaran Nagar, 200 Feet Radial Road,
Zamin Pallavaram, Chennai,
Tamil Nadu - 600117
Icanio
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